The first article from McKinsey Quarterly talks about how the consumer decision making process has changed.
http://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
The following talk predates the article by 6 years but seems to talk about how to ensure that your brand figures in the active evaluation phase and ultimately is the winner at the moment of purchase.
http://www.ted.com/talks/seth_godin_on_sliced_bread.html
Hey Kshitij,
ReplyDeleteThis is regarding your comment on http://lalitagarwalla.blogspot.in/2011/09/sanghi-parivar.html
How are you doing. I m not sure if you got my reply after u posted the comment on this blog.
I was looking forward to talking to you.
I'll be travelling to Rajasthan in couple of days, and will be trying to add to this tree. Just drop me a mail(lalit.agarwalla@gmail.com) if you see this.
Thanks again,
Lalit